About us

Our Story

Hi, I’m Marie — founder of Love Amber X.

I was born in Co. Mayo on the west coast of Ireland and moved to the UK in 1997 to study Psychology. I graduated in 2000, built a career in London, married Simon in 2009 and then, in 2011, our son Eddie arrived and completely changed the direction of my life.

Eddie had a traumatic birth and then suffered from severe colic for the first four months of his life. Those early months really tested us as new parents. We were exhausted, worried and trying to find our feet while caring for a tiny baby who was so unsettled.

I started hunting for anything that might help us get through those difficult months. A friend mentioned Baltic amber to my mum, who was a holistic medicine practitioner, and Mum passed the idea on to me. That was the first time I had really heard of Baltic amber, and it sent me down a rabbit hole of researching the material, where it came from and the jewellery being made from it.

During maternity leave I became fascinated by Baltic amber — the colours, the natural variations and the fact that every piece looked slightly different. I eventually found a Lithuanian beader whose work I loved.

More than 13 years later, I still work with the same beader. That long relationship means a huge amount to me. Over the years we have created hundreds of designs together, from simple honey and cognac amber to gemstone combinations using amethyst, rose quartz, agate, labradorite and more.

Love Amber X started small, around my kitchen table and family life, and gradually grew into the business you see today. Eddie has grown up alongside it — he’s 14 now — and the company has grown with him. What began as something I could build from home became a proper family business with customers who have stayed with us for years.

I still choose the designs, colours and combinations myself, and I still get excited when a new piece arrives and looks exactly how I imagined it. I love natural materials, unusual colour combinations and jewellery that feels a little bit different from everything else on the high street.

Our children’s Baltic amber jewellery is decorative jewellery for children aged 3+ and is made to be worn, not chewed. Our silicone teething products are a separate range designed for chewing. We do not make medical claims for Baltic amber jewellery.

Thank you for finding us, supporting a small independent family business and allowing something I started all those years ago to keep growing.

Love,
Marie x

Shop the full jewellery collection  |  Read our blog